All Things Jeep Blog & Musings

Ah crap, I thought I wouldn't cry about Jeeps again.

Posted by Jean Wnuk on Thu, Jun 23, 2016 @ 03:56 PM

When I sold All Things Jeep back in 2010 after my husband and co-founder of the business passed away, it never occurred to me that I’d be back sitting in a chair in the ATJ office working in the business again. Ok, to tell you the truth, it did occur to me that it might happen. But when the new owner moved the core portion of the business out to the west coast, I dropped that thought and pondered my next career move outside of the Jeep world.

Since then, I’ve worked a bit, raised teens, and sold most of our Jeeps and become more “practical” in my car choice. (Insert frown face here.)  I’m embarrassed to say that one day I sold my 2007 4 door Jeep Wrangler Unlimited and purchased a used Honda CRV (that didn’t have a “death wobble”) for my kids to drive. (My coolness factor plummeted at least 50% that day.) And during this time I've also stayed in touch with the folks at ATJ.

A few months ago I started hearing the rumblings of some potential news that the ATJ warehouse might be moving back to the east coast. Turns out the rumors are true. It’s exciting to grow a small business from scratch and watch it blossom into a thriving business. It’s like a baby. In fact, All Things Jeep WAS our other baby. It started out helpless and needing all of our energy. We grew it out of diapers, through the toddler years (we launched Go Topless Day ™ then,) and into its adolescent years. Through the passion and dedication of the ATJ team, the new (and current) owner, and the enthusiasm of our amazing customers, I think of All Things Jeep as a full fledged successful “grown-up” business now. It’s been heartwarming to see. I know that my husband, Norman, would be so incredibly proud of what we created and how the customers and employees alike have kept it going. The business is exactly what he wanted it to be, and I wish he was here to see it. (Actually, if he was, he’d still be running it so he’d be here every day.)

Well, the title of this blog post is “Ah crap, I thought I wouldn’t cry about Jeeps again” and here’s why I said that. Recently, I was asked if I’d be interested in coming back to ATJ part time to help out with a few things. I said “yes”. And I thought about what it would be like to walk back into an office just miles away from my home, where Norman and I started the business 13 years ago. I knew it was going to be sentimental. It was like a child that had grown up and gone off on their own, coming home. But, I’ve been a bit removed from ATJ over the last few years, and I didn’t think it would feel as personal as it once would have. I thought I wouldn’t cry or anything, coming back “home”. But I was wrong. I walked into All Things Jeep again, and my eyes welled up with tears. There are lots of new faces here. And LOTS of new products. And lots of space. But as I walk through the warehouse, I see some of the same products we launched with 13 years ago (the Jeep cookie cutters, the Built In Run It Break It Fix It Repeat T-shirts, the Life is Good Native Jeep Hat). My heart got all warm and gooey. Yes, this is a sentimental post. However, our customers were my friends and my family. The Jeep community is close-knit and connected. All Things Jeep has always been more than just a company, it’s been a way for Jeep fans to stay connected with their community, to keep the Jeep passion alive. So I cried some sentimental tears. And now I’ll get to work! 

 

 

 

(The first day I walked into the warehouse. Items were just being loaded onto the shelves. Want to see photos of what it looks like now?) 

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Tags: ATJ, Jeep Warehouse, AllThingsJeep.com, Crying about Jeeps

Finally, a proper lunchbox for the Jeeper

Posted by Angelo Lanham on Wed, Jul 31, 2013 @ 08:29 PM

offroad academy lunch bag by all things jeep 2

We know, times are tough all over. Gone are the days of leaving the office every day for a grand lunch out at, say, Denny's or Jack in the Box. Back are the days of brown bagging it.

This wouldn't be so bad if all your friends at work didn't mercilessly mock that re-purposed Safeway bag you use to cart around your sandwich and chips.

It's another sad fact that there is a marked shortage of lunch boxes designed to appeal to the off-road enthusiast of the Jeep persuasion. Until now, that is. Enter: the All Things Jeep lunchbag.

Sleek black, featuring a Zippered closure, a front pocket (for your spoons, napkins, small pets, etc.), foil laminate PE foam insulation (to keep your lunch at the right temperature), this is the coolest way to cart your lunch around since that plaid thing with the Thermos in it. There won't be any question that you belong to the off-road elite, as "Off-road Academy" is screen-printed on the front.

Enough talk! How do I get one of these amazing lunch bags?

Funny you should ask, if you can manage to spend $75 or more on our site, the lunch box is free. The item may otherwise be purchased for $6.99.

Tags: jeep, ATJ, All Things Jeep, lunchbox, Off Road Academy Lunch Bag - by All Things Jeep, lunchbag, Off-Road Academy, lunch

Go Topless Day 2013 and ATJ's Answer to Valentine's Day

Posted by Angelo Lanham on Fri, Feb 01, 2013 @ 07:53 PM

go topless day 13

Our good buddy Patrick Hughes logged onto the ATJ Blog just the other day and asked whether GTD13 would happen to fall on the date of May 11 this time around, citing rumors that have floated about craigslist.

It's an issue that's buzzing around message boards, and deserves some clarification.

As you can see by this year's new GTD banner, the "official" Go Topless Day is, in fact, May 18. Naturally, a day of such freedom as Go Topless Day can hardly be contained to a single day, any easier than it may be limited to a single event (which it cannot, by the way). We believe Mr. Hughes was speaking of the New Hampshire-based event over at Backwoods Farms, which will indeed occur on May 11.

If you haven't already put it together, that's great news for New Englanders, because you can easily go to the NH event, then to the Ocean State Jeepsters event in MA the following weekend.

Remember back when you were a kid and wished on a star for an extra Christmas? It's finally happened, and you have North Country Rock Solid 4x4 to thank for organizing the 5/11 event. Naturally, ATJ will be at both events, and will be there in spirit at the numerous other events to be staged nation-wide. Stay tuned for info on the 5/18 GTD.

Valentine's Day Fun

It may be fun to go topless in May, but at the beginning of February, it's cold. It's hard to even think about going topless. But you know what's easy to think about? Valentine's day. Yup, it's right around the corner, again, and yup, I heard you groan.

The good news is, we have all sorts of paraphernalia for you to buy your sweetheart — and if you order now, you can even pretend like you didn't forget. The truly strange thing is that the phrases "You Make my Heart Rev" and "Let's Hook Up" are not currently inscribed on any known brand of conversational heart. We checked.

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 The candy companies' loss, however, is your ATJ-wear gain. What's more, each of these shirts has a matching pair of sweats, echoing identical sentiments. So you can lounge comfortable in cold, crisp February with your feelings about your honey on your sleeve. Body. Whatever.

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These are just a few ways to celebrate your love, ATJ style. Not to neglect the dozens of heart-filled Jeep designs available year-round. There is no reason to contain the expression of 4x4 love.

Of course, sweatpants and nifty T-shirts can only go so far to warm the heart. True love needs more than just comfortable and snazzy around-the-house wear. Something genuine, solid and real. Something like this cool dry-erase board that's free with every order over $75 until Feb. 14. Free shipping on those $75+ orders, too.

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Naturally, there are more goodies to be found on the website, which we know you'll visit soon, anyway. Stay with us for GTD13 updates and other exciting Jeep Things that they wouldn't understand.

 

Tags: ATJ, Go Topless Day 2013, GTD13, Let's Hook Up, You Make My Heart Rev, All Things Jeep, Valentine's Day, February

ATJ Getting Ink Done?

Posted by Angelo Lanham on Wed, Nov 21, 2012 @ 08:31 PM

Jeep Tattoo   John Leg

"Hi Folks,

I ran into one of our biggest fans this morning.  We will all be doing this (see attached photos) during our next offsite.

 Todd"

It was a recent Monday when the the preceding e-mail, accompanied by the preceding photo, entered the inbox of each of us at All Things Jeep. Our fearless leader, Todd, had been inspired by an early-morning encounter on the way to the office.

So we're getting tats — never mind the irony that the ATJ team of managers made it back from SEMA in Las Vegas tattoo-free and relatively in one piece only to eternally emblazon all of our Jeeply passion on each of our right calves.

The guy's name is John, and he just might be a Jeep fanatic, which of course, in combination with his apparent level of dedication, makes him lovable. Thing is, we think the boss might be serious. We all got a good giggle of what Todd called in the e-mail subject line a "team must-do," but when we joked about getting tipsy and heading over to the tattoo parlor after work, he didn't flinch.

Half of us are afraid of needles. Thanks a lump, John. Well, it does look great on you, man.

Tags: Jeep Tattoo, ATJ, All Things Jeep