Every year around this time, I do a little search engine research. I go to www.google.com and type in "Go Topless Day" to see how many people are writing about our event (happening today, May 9th, 2009) And I'm pleased to see that a lot are. So thank you. But this morning when I did this I clicked on PHOTOS to see what photos popped up in Google search for that phrase.

And I am surprisingly pleased that among all those naked boobies, are assorted references to our JEEP-focused Go Topless Day. In fact, given the history of the other "go topless" phrase, and the focus of it, I am thrilled to even make the Google cut! So while I know we'll never REALLY compete with boobs, we are in amongst them and as you all know...that feels good.  Cheers to Topless Day. Whether your top was on or off today, we hope you had a good time!