It was just a little bit over 4 years ago when Norman and I started this "little internet business" that friends told us "would be a hobby" and nothing more. And, with a glint of amusement in their eyes that they didn't even try and hide, they would laugh and say, "Don't quit your day jobs." Well, I'm happy to report, we quit our day jobs about a year after that and now we have a business we love, doing something we love, with products and people we love.

And I can't tell you how much it means when other industry veterans recognize us as leaders in the industry. Which is why I am so proud to say that we are one of the sponsors of the 2008 Jeep Jamborees this year. We are in the sponsor list along with industry leaders such as Ramsey Winches, Skyjacker and Teraflex. It's very cool.

As most of you probably know the Jamborees are weekend long events held all over the US where Jeepers come together to enjoy the great outdoors, crawl some trails and have a good time with other Jeepers, on and off the trails. This year there's over 30 events. We personally won't be at all of them, but we'll be showing up at a bunch of them. And as a sponsor, we'll be giving away a $100 Shopping Spree to All Things Jeep at each one of them.

Now everyone here is just trying to figure out how we could attend ALL of them, and still keep the business running. Anyone want to volunteer to come help us out so we can take some, I mean a lot, of time off?