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The Future of the Jeep Brand is in Michael's hands


Today on,

Chrysler Group LLC Announces Organizational Structure Focused on Chrysler, Jeep(R), Dodge and Mopar(R) Brands

- Sergio Marchionne to Serve as Chief Executive Officer

- Global Brand Structure to Bring Leadership Closer to Employees and Customers

- Commercial, Industrial and Corporate Staffs to Support Brand Organization

AUBURN HILLS, Mich., June 10 /PRNewswire/ -- As Chrysler Group LLC prepares to begin operations, the new company formed in alliance with Fiat announced an organizational restructuring to focus on the Chrysler, Jeep(R), Dodge and Mopar(R) brands. The new leaner, flatter structure is intended to restore brand promise and dealer confidence. All appointments are effective immediately.

"I personally feel privileged to have the opportunity to lead the new Chrysler and to work with senior management to build this company and our great brands into all we know they can and should be," said Sergio Marchionne, who today was named Chief Executive Officer of Chrysler Group LLC. "That effort starts with leadership."

Chrysler Group's new organization is based on a global brand-focused structure comprised of the Chrysler, Jeep, Dodge and Mopar brands, each with full profit and loss accountability. Common Commercial, Industrial and Corporate functions have been put in place to support the development, manufacture, distribution and sale of Chrysler, Jeep and Dodge products and Mopar parts by the brand organizations.

"The new company's leadership structure has been developed to rebuild and grow the four iconic Chrysler brands," said Mr. Marchionne. "With a flattened organization designed to give leaders broad spans of control, we are able to increase the speed of decision-making and improve communication flow, ultimately bringing Chrysler Group management and employees closer to our customers."

To assist the new company in the transition, Jim Press is appointed Deputy CEO and Special Advisor, reporting to Mr. Marchionne. In this position, Mr. Press will be instrumental in the restructuring of the Chrysler Group LLC. Mr. Press served most recently as Chrysler LLC Vice Chairman & President.

Brand and Commercial Organizations

Mr. Marchionne added: "The focus of the Brand organization is to rebuild and grow the company's four brands, beginning with their strong heritage. The structure is designed to focus on external competition, avoiding product overlap while maintaining the highest possible level of industrial optimization. The new company will align its networks with the brand positions, to restore brand promise and dealer confidence."

In support of the Chrysler Group's brand operations, the company announced the following appointments reporting to Mr. Marchionne:

...Michael Manley is appointed President & Chief Executive Officer, Jeep Brand, with full profit and loss responsibility for the Jeep product portfolio. Mr. Manley will also have enterprise-wide responsibility for the Product Planning organization with responsibility for coordinating the product plan and volume requirements of the Chrysler, Jeep and Dodge brand functions. He will work with the other brand Presidents to translate these into operating plans for the product development and manufacturing organizations. Mr. Manley served most recently as Executive Vice President, International Sales & Global Product Planning Operations. ..."

So I did a search on Michael Manley's name and found this bio:

Two things to note.

1. He had a big job ahead of him

2. He's younger than me.

Good luck to him.  

Written & Sponsored by and its employees.


X2 :-)
Posted @ Wednesday, June 10, 2009 3:40 PM by GROMMEKE
Do you think he has the nerve to bring a Manual Transmission with a Diesel to the states? All the other markets have one. Why don't we?
Posted @ Friday, March 19, 2010 11:21 PM by Mark
I'm waiting for Manley on a wrangler diesel any longer. 4 door rubicons are pushing $40K w/o a diesel, speculating $42-45k for a diesel version, which I now believe is ALL hype. There is no excuse for no 2010 model much less ever. FORD F250SD Diesel, no its not a rubicon, but I sleep nicely in the rear and the dogs love it..chipped 27MPG 65MPH level HWY, 19 CITY..And Michael doesn't have the guts to be honest, less we'll get impatient and but something else, and I DID..
Posted @ Thursday, April 22, 2010 4:02 PM by Mike Ball
I have a 2003 Rubicon. I worked at DCTC (DCX days) when I bought it and remember clearly how Dieter Zetsche had to fight with the VP's it get a diesel Jeep here. They treated him like a little boy. "Now now Dieter, we'll let you try and sell 5,000 Jeep Liberties in the USA in 2005 and 2006. The first 2 months they sold 11,000 and VM Motori could not supply more engines. They left 50,000 requests on the table the first year.  
So, before the bail out, Mopar said they would sell the 2.8L VM (It was a division of Detroit Diesel at the time) as a crate engine that would bolt to the manual trans in my Rubi... again, no joy. 
For the past 2 years I have tired of Ford saying the economics of a diesel does not make sense here as it is 15% higher than gas and people only drive 12,000 miles a year. And for the past 2 years across the country diesel is between the cost of 89 and 91 octane gas. And I drive 36,000 miles a year in a Jeep that gets 12 mpg. For me, the 20+ mpg the very same Jeep gets with the 2.8L diesel in the rest of the world makes more than economic sense.  
Please reconsider the Jeep faithful and sell the DIESEL her in the USA ! 
Write Mike at: 
Michael Manley  
Chrysler Group LLC 
PO Box 21-8004 
Auburn Hills, MI 48321-8004
Posted @ Tuesday, November 02, 2010 4:14 PM by dave
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