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Worldwide Go Topless Day on May 3rd, 2008 was an international success. View our customer photo album, filled with topless Jeeps here.

JEEPS GO TOPLESS DAY PHOTO ALBUM

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A Run In with an All Things Jeep Founder

  
  
  
  

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You may not know this, but our east coast office is still located in the small Massachusetts town where All Things Jeep was founded. One of the wonderful things about a little New England town, in addition to post-card worthy rural scenery and the sense of community, is that you run into people you know when you least expect it. Just this morning, I ran into Jean Wnuk, co-founder of ATJ, getting gas and coffee at the local refueling spot. I was lucky enough to work with Jean and her husband, Norman, as an intern when ATJ was still run out of a historic mill building.

After our brief hello, I started thinking about the time I spent with Norman and Jean and the fledgling online Jeep gift store that I watched them pour their hearts into. Many of you knew Jean and Norm, either through the Jeep community or from being customers of All Things Jeep. You knew their love for these crazy vehicles, their passion for their customers, and their dedication to making ATJ a success. Many of you also knew the sorrow that we felt when Norman passed away unexpectedly in November of 2009.

Seeing Jean this morning brought me back to the roots of our company and made me think once again how lucky we are to have been founded by partners in love and life with such a strong vision for their business - to be the #1 source for unique Jeep gift items.

Next time you start your Jeep, think of Norman, a man who lived and breathed the Jeep life. It's a Jeep thing...yeah, he understood.

Lindsey @ ATJ

About All Things Jeep

Written & Sponsored by www.AllThingsJeep.com and its employees.

Go Topless in Foxboro, MA

  
  
  
  
GTD12 MA EVENT POSTER 

Local Jeep owners and off-road enthusiasts will join All Things Jeep and Ocean State Jeepsters for the Foxboro, MA, celebration of the fifth annual Go Topless Day.  It will be held at WC Motorsports, just across the street from Gillette Stadium. The event, hosted by Michael and Stephen Nashawaty of Taunton, MA, will be sure to send hundreds of Jeeps crawling up Route 1!

The event will feature a Rock Garden, RTI Ramp, a “Jeep Playground,” activities for the kids, food vendors, Jeep vendors and Raffles.

More details may be found at http://www.allthingsjeep.com/ go-topless-day.html. If you're not lucky enough to live in Massachusetts, be sure to check the site – chances are, your local Jeep club is coming around and hosting an event of its own.

For more info, contact us at gtd@allthingsjeep.com.

Go Topless Day is a worldwide phenomenon during which off-roaders shed their Jeeps' tops in celebration of the sport of off-roading.  The first Go Topless Day was held in the spring of 2008, a small gathering of enthusiasts in Lancaster, MA. The idea came to Jean and Norman Wnuk, founders of AllThingsJeep.com, as they thawed out during the close of a brutal New England Winter. They realized that Jeep and Off-Road communities needed a special day to rejoice the beginning of the Topless Season.

Since then, participation has grown to over 150 clubs, as Go Topless Day annually unites topless Jeepers everywhere to celebrate of the off-road lifestyle and form parades, organize cleanup events, picnics and, our favorite, pose for pictures.

Written & Sponsored by www.AllThingsJeep.com and its employees.

All Things' Jeep Go Topless Day 2012!

  
  
  
  

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All Things Jeep announces the 5th Annual Worldwide GO TOPLESS DAY on May 19th, 2012 and Thousands of Jeep Owners Worldwide Expected to be Topless

San Jose, CA – March 16, 2012 –On May 19th, 2012, AllThingsJeep.com is sponsoring their 5th Annual Worldwide Go Topless Day and invites Jeep owners everywhere to participate. Go Topless Day is about celebrating the spirit of fun, freedom, and adventure that people love about Jeep and off-roading. What started as an idea for a local event in 2008 quickly grew to a worldwide phenomenon through the help of the Internet. Over 100 Jeep Clubs and several thousand more individuals on five continents participated in the event last year and this year’s Go Topless Day is expected to double that amount. For more details, visit http://www.allthingsjeep.com/go-topless-day.html.

Go Topless Day is when Jeep owners everywhere take the tops off their Jeep, and join in parades, picnics, park clean-ups and community service with fellow Jeep lovers. Last year’s Go Topless Day was the largest coordinated event among Jeep owners to ever exist. A complete photo album can be found at http://www.allthingsjeep.com/go-topless-day.html. Sign up to participate either individually or as part of a group and AllThingsJeep.com will send you materials to launch your event.

About All Things Jeep All Things Jeep runs www.allthingsjeep.com and is one of the largest providers of gifts, apparel and memorabilia to the Jeep® and off-road market. All Things Jeep delights Jeep® owners with items that enhance their adventurous lifestyles. Visit www.allthingsjeep.com for the perfect gift for Jeep® lovers including Jeep memorabilia, clothing, decals, tire covers, watches, jewelry, seat covers and more.

Written & Sponsored by www.AllThingsJeep.com and its employees.

What happens when your hero is gone?

  
  
  
  

Norman Wnuk, founder and CEO of www.AllThingsJeep.com passed away last week, from a massive, unexpected, heart attack. He was 44. He was my husband. He was the founder of our business we ran together for 7 years. He was passionate about his love of Jeeps, his love of AMC Pacers (yes, I know, hard to explain that one), his love of creating & building things, his love of learning, his love of our business, and his love of his friends and family.

I don't want this blog article to be an obituary, but I feel the need to post my thoughts and put them out there in the world. So read on if you'd like, and shut down this window if you desire.

The reason I fell in love with Norman was because he was so passionate about learning and about doing well at the things that interested him. He comes from a family of business owners and after years of working for big companies, he knew the right thing for him, professionally & emotionally, was to build his own business. I came along for the ride. And it's been a ride. We used to argue with a friend of ours who also has an internet business. Our friend didn't really have any interest in the product he sold, he just enjoyed the business aspect of things. Norman, on the other hand, has been an avid off-roader & Jeeper for 20 years. He wanted to start a business that his heart was in, something he loved and was passionate about. The business person in him saw the opportunity on-line in e-commerce, and thus All Things Jeep was born.

Like most small businesses, we have struggled over the years. Will this work? Or will it fail? We have made our share of mistakes. But we've learned from them. We've worked harder than I ever thought possible, compromising many things in our lives and giving up a lot to grow and nurture our business. We are so attached to it. It is a part of us and our customers are a part of us. It is incredibly rewarding when we hear from our customers and we've made them happy.

Norman inspired me to set a goal and work to reach it, in spite of obstacles. He taught me to reach my limit, and then go beyond it. He made me realize that a commitment to something means doing whatever it takes. And we've always agreed that our customers are the most important part of our business.

My heart is pretty much breaking as I write this, but I wanted to share with our customers and anyone else who comes across this blog, that his live, which was way too short, ended when he was feeling good about reaching his goal of creating and running a successful small business. That was a giant dream of his. And he achieved it. And it IS because of our awesome customers. He died extremely satisfied with what he had achieved. (Of course, his Pacer restoration is not complete, but I know one of the 17 other AMC Pacer fans in the world will come forward and volunteer to finish the restoration!) Norman's life wasn't a flame that went out, but I think it was a spark that will keep many other flames alive. That's what he would want. And that's what he will get. Here he is in the CJ8, ready to overcome every obstacle that gets in his way.

Norman Wnuk & his '83 Jeep Scrambler 

Norman, looking like the typical, young business owner.

Written & Sponsored by www.AllThingsJeep.com and its employees.
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