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Worldwide Go Topless Day on May 3rd, 2008 was an international success. View our customer photo album, filled with topless Jeeps here.


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Earth Day Celebration, and BlueRibbon Coalition united!


Earth Day _ All Things Jeep and BlueRibbon Coalition

We at All Things Jeep are turning Earth Day into a Jeep thing — from now through Sunday, we will donate 5% of proceeds to the BlueRibbon Coalition, an organization dedicated to preserving open space for the Off-Road community.

Since the late ‘80s, the BlueRibbon Coalition has been working to educate the public about the off-road sport while bringing attention to issues involving land use to a national level. The coalition protects the notion that public lands and the natural resources contained therein should be accessible to the public.

As fellow Jeepers, we feel that our regulars would agree with a sentiment that keeps your Jeep on the trail. So, all you have to do help the BlueRibbon Coalition protect your trail is buy lots of cool Jeep stuff. Not such a bad way to celebrate Earth Day!

Still need another excuse to load up on Jeep stuff? Just check in to this weekend and you’ll get a free Go Topless Day sweatshirt with the purchase of any sweatshirt plus Free Shipping on orders over $75 — and it’s this weekend only.

Earth Day — it’s a Jeep thing. For more information on the BlueRibbon Coalition, visit 

Check out our Earth Day sale: 



Written & Sponsored by and its employees.

All Things' Jeep Go Topless Day 2012!


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All Things Jeep announces the 5th Annual Worldwide GO TOPLESS DAY on May 19th, 2012 and Thousands of Jeep Owners Worldwide Expected to be Topless

San Jose, CA – March 16, 2012 –On May 19th, 2012, is sponsoring their 5th Annual Worldwide Go Topless Day and invites Jeep owners everywhere to participate. Go Topless Day is about celebrating the spirit of fun, freedom, and adventure that people love about Jeep and off-roading. What started as an idea for a local event in 2008 quickly grew to a worldwide phenomenon through the help of the Internet. Over 100 Jeep Clubs and several thousand more individuals on five continents participated in the event last year and this year’s Go Topless Day is expected to double that amount. For more details, visit

Go Topless Day is when Jeep owners everywhere take the tops off their Jeep, and join in parades, picnics, park clean-ups and community service with fellow Jeep lovers. Last year’s Go Topless Day was the largest coordinated event among Jeep owners to ever exist. A complete photo album can be found at Sign up to participate either individually or as part of a group and will send you materials to launch your event.

About All Things Jeep All Things Jeep runs and is one of the largest providers of gifts, apparel and memorabilia to the Jeep® and off-road market. All Things Jeep delights Jeep® owners with items that enhance their adventurous lifestyles. Visit for the perfect gift for Jeep® lovers including Jeep memorabilia, clothing, decals, tire covers, watches, jewelry, seat covers and more.

Written & Sponsored by and its employees.

Five Jeep Gifts That Will Fit in a Christmas Stocking


We have a tradition at our house that no presents can be opened on Christmas morning until everyone is awake and downstairs. This annoys the heck out of the little kids because us parents don't want to get up as early as they do. Especially after a crazy holiday season in retail, Christmas morning is one of the first days off where we don't get up before the sun. Thankfully, we started a tradition many years ago which allows the grown-ups to get just a little more sleep before trudging downstairs, bleary-eyed. We let the kids go through their stockings as soon as they are up. They can't touch the presents under the tree, but they can dump out their stocking and see what's inside. In the spirit of "the stocking's importance can never be underestimated", here's a few goodies that will fit inside your stocking.

Pack a few of these Jeep Stocking Stuffers into the stocking of any Jeep lover, along with some Christmas candy, and you'll have them smiling from head to toe. The Jeep stuff is cute and quirky and definitely unique.

1. Cute, Festive, Jeep Christmas Tree Ornaments for 2011 - We've taken some of our favorite holiday cards and turned them into cute little Christmas Tree Ornaments. They are fun, unique and only $5.99 each. We have a few different designs. Here's the rest of the Jeep Xmas Ornaments.

Jeep Christmas Ornament 2011

2. Off-Road Tire Tracks Bottle Opener - Here's a unique gift that sure stands apart from the crowd. Take it on your off-road adventure and when it's time to indulge in that home-brewed bottled root beer, this is the off-road adventure-themed bottle opener. $8.99

Jeep Bottle Opener - Tire Tracks Style

3. New Jeep Jewelry - A Necklace! - This dog tag style pendant features a cute Jeep doing some rock climbing. It's a cutie and suitable for any cool Jeeper, young or old. On sale for just $11.95.

Jeep Pendant Necklace

4. Our favorite Jeep SeatBelt Belt in Way Cool Patterns - We've been selling this Jeep Belt for years and it's still a best-seller. Totally unique, you can choose the color palette and patten that best suits your style, from conservative to wild. On Sale for $22.99

Jeep Belt Buckle Seatbelt Style

5. Super Cool Jeep Fog Light Covers - From Peace Frogs to Tie Dye to Patriotic Styles to Animal Prints... express your own personal style with these Jeep Fog Light Covers. We also have matching Jeep tire covers too!

Jeep Fog Light Covers-Tie Dye Style

Visit to find a gigantic selection of Jeep gifts and apparel for the Holiday season.

Written & Sponsored by and its employees.

10 Best Holiday Gifts for Jeep Lovers for 2010


Shirley, MA  -- November 17, 2010  –For the 8thth year in a row, has compiled a list of this year’s 10 most unique Jeep holiday gift ideas. Most of these are new products that have just come out this year. Your favorite Jeep enthusiast will be amazed by your cleverness when you hand them one of these for Christmas.




1. For Red Jeep Owners: Our Authentic Jeep Diner Mug  – Red Jeep owners will especially love this Life is good Jeep diner mug, featuring a side view of a red Jeep. A cup of coffee in this Jeep diner mug is a great way to start the day! ($10.00)

 Red Jeep on White Mug resized 600

2. For those with the Christmas Spirit: Handmade Christmas Ornaments featuring Jeeps. Each features year 2010 so you can remember the good times you shared in your Jeep in 2010. (Just $7.99 each or 3 for $19.99)

 2010Trio resized 600

3. For Jeepers who’ve rolled their Jeep: Our Problem / No Problem Tire Cover will get plenty of laughs out on the trail. It’s available in sizes from 28” to 35” We’ve got over 40 Tire Cover Designs to choose from here:

(no) problem resized 600 

4. For Jeepers who send Christmas Cards: Holiday cards / greeting cards for Jeep lovers  Purchase these early enough and share the Jeep spirit with everyone you know. We have 8 different designs available, all original artwork, along with a boxed variety set. There’s something magical about these cards.  ($12/set)

jeepin holiday outside WEB 

5. For your friends that always lose their keys: Install our Offroad Jeep Keyhook on the wall inside the door you come in. It’s the perfect place to hang your Jeep’s keys. If you are lucky enough to have 4 Jeeps, there’s a hook for each set of keys!  ($16.99)

Single Keyhook 2010 resized 600 

6. For the Lady Jeepers – Our Peace – Love – Jeep Tee-Shirt has always been popular. Now it’s available in assorted colors and is also available in kid’s sizes. It’s a great philosophy! (Starting at $13 and up)

 PeaceLove4Tees resized 600 

7. For Jeep Owners that like Functional Gag Gifts – Our “Jeep Shop Towels for your Squeaky Clean Jeep” is basically a set of rags (quite functional) in great packaging specifically designed for Jeep owners. $4.99 and up

 Towels Final resized 600

8. For Jeepers who like cute stuff – Can’t get much cuter than this adorable Life is good keyring featuring their Life is good tagline on one side and the “Native Jeep Offroad” image on the other. Small, sweet & cute. And just $10.

 NativeJeepKeyring WEB resized 600

9. For the Daredevil Jeeper – “Hang On, I Want to Try Something” is a dash decal that will put fear in the hearts of passengers as they climb into his Jeep. It’s a great laugh for just $5.00 Also available on a Tire Cover or License Plate.

hang on i want to try something resized 600 

10. For those hoping for a new Jeep – This is about as close as we got. The “crème de la crème” of Jeep gifts is the Jeep Crawler King Remote Control Rockcrawler. It’s a mighty machine which will provide years of entertainment. ($279.99)

 JeepRCCrawlerKing1WEB resized 600

About All Things JP LLC


All Things JP LLC is one of the largest providers of gifts, accessories and memorabilia to the Jeep® and off-road market. Their goal is to make Jeep owners happy by offering unique products, fast shipping, outstanding service, and the widest offering of Jeep-related gifts and accessories. Visit  for the perfect gift for Jeep® lovers including clothing, decals, tire covers, signs, jewelry, accessories for your Jeep and more.

Written & Sponsored by and its employees.

Would You Buy Chrysler Stock?


This week Chrysler announced that it could raise its financial targets for 2010 in the second half of the year and that it aims for a public offering of its stock "as quickly as possible." The new Chrysler Chief Executive Officer, Sergio Marchionne reported this on Monday, May 10th, and I think he impressed almost everyone with this announcement.

As far as I can tell, Chrysler stock has not been traded publicly since Cerebrus Capital Management bought the company in 2007 and made it privately-held. Back when it was a tradeable stock, the symbol was a "C", but that is now designated for Citibank. (What do you think the new symbol should be?)

So what's new on the horizon for Chrysler and will its stock be a good investment? Let's see, there's a new Jeep on the horizon - the all new 2010 Jeep Grand Cherokee, scheduled to arrive in June. It's expensive! A few thousand bucks over $30,000. But its the first and only new offering in 2010, manufacturered under Jeep's new ownership. And so far, reviews are good.

On the other hand, according to Reuters, "Chrysler has forecast negative cash flow of $1 billion for 2010 and earnings before interest, tax, depreciation and amortization of between $2.5 billion to $2.7 billion. It expects to at least break even on an operating basis in 2010 and on a net level in 2011."

Breakeven doesn't give me warm and fuzzy feelings. But I'm rooting for you Chrysler. I want you do do well. I want the stock to be traded publicly. I want it to go up. I want stockholders to be happy. I want new Jeeps coming off the production line.

So, my question is this: Would you buy Chrysler stock? What is your prognosis for the future of Chrysler? Do you believe in it enough to own a piece of it? Oh wait, we DO own a piece of it. The US Government, and all its taxpayers actually own about 10% of the Chrysler Group. But whether I purchase my own personal shares or not, I'm rooting for you Chrysler!

Written & Sponsored by and its employees.

Jeep Versus Hummer. Who will we hate now?


Boston Red Sox versus New York Yankees. Dogs versus Cats. Chocolate versus Vanilla. And Jeeps versus Hummers. As long as there have been civilian Jeeps and Hummers, there's been a rivalry. Often heated! One of the very first tee-shirts All Things Jeep produced was the "Hummer Recovery Vehicle" Tee. It was a best-seller, providing an accurate perspective of the off-road abilities of these two vehicles (as seen through the eyes of a Jeep dude.)

We sold a lot of these tees until the lawyers at GM contacted us one day and told us to stop selling them or else they would "take action". We were just a little Jeep company. We stopped selling them. But that was probably the first and last time Hummer ever bullied Jeep.

We've always enjoyed the debate, the name calling, the mockery. And the jokes about Hummers. Risque enough for us to not print them here! So, in honor of the passing of the Hummer, a small tribute. Hummer, we barely knew you. Which vehicle will Jeep owners hate now?

Best Jeep versus Hummer Debate Video

A lively debate from my friends at the Fun Times Guide.
Jeep versus Hummer

and an Actual Technical Review of a Jeep versus a Hummer

Rip Hummer. Long live JEEP.

Written & Sponsored by and its employees.

Go Topless Day Update with All Things Jeep

Go Topless Day 2010

Our plans for the Go Topless Day 2010 Worldwide Event for ALL Jeep Owners  really couldn't be going any better. Well, it could be going better. Oprah could have us on her show to discuss the benefits of going topless. Simon could tell everyone on American Idol that he was leaving the show to MC our Go Topless Day here in Lancaster. And Biden could have whispered "Go Topless Day is a big F***in Deal. But aside from all those wonderous possibilities, things are going good. Want to give you all an update. Kinda be the traffic director for the 2010 Go Topless Day Festivities. Just to make it fun, I'll do it in Q&A format.

Question: Is there a Go Topless Day Event happening in my neck of the woods?

Answer: There may be. There's about 50 Jeep clubs (and counting) signed up to participate in Go Topless Day 2010. The clubs or local groups are sponsoring picnics, trail rides, beach parties, barbeques, parades and more on May 8th 2010 - all over the world. Here is the whole list of participating Jeep Clubs Going Topless on May 8th 2010. If you are looking for an event to join, you may find one there.

Topless Jeeps on Go Topless Day 2009

We've also got a All Things Jeep Go Topless Day Facebook Page where the club activities are being listed (and you can post your own activities.)

Question: If I host some type of activity, can I get anything for free?

Answer: Always wanting something for free, eh? Sure you can! You tell us what you are doing and how many Jeep owners are showing up and we'll send you some bumper stickers, maybe a t-shirt, etc. In return, you gotta post a link on your website back to our Go Topless Day, okay? (contact email info @ )

Question: Is there any contest or anything I can win?

Answer: Again with the free stuff? The answer is YES. We are having a Go Topless Day Photo Contest for GTD 2010 and you can win Gift Certificates to And get your photos added to our historical record of Go Topless Days. Whoo-hoo.

Wanna check out some photos of our prior Go Topless Days? They are all right here in our glorious All Things Jeep Photo Album. Gotta say, some of those photos are priceless!

Question: Anything I can get for free just for reading this blog?

Answer: Absolutely. Would we let you down? Get a business sized envelope. Put a stamp on it. Address it to yourself. Fold it up and put it in another stamped envelope addressed to us at:

All Things Jeep
GTD Decal
2 Shaker Road, Unit F01
Shirley, MA 0464

We'll send you a beautiful GTD Bumper Sticker. Free.

Go Topless Day Bumper Sticker

Question: What if I want to spend my hard earned money on Go Topless Day Shirts?

Answer: Ok, that'd be great. Get yourself a Go Topless Day 2010 Limited Edition T-Shirt Here for just $10.  Buy 10+ and they go down to $8 each. Buy 25+ and they go down to $7 each.

Go Topless Day Shirts

Finally, The main page on our website that shares all the news about GTD is

We hope you'll join us on May 8th 2010 in celebrating the Jeep spirit. Whether you are topless on a beach, fully clothed at work, in a Jeep CJ5 at the ice cream stand, in a Jeep Liberty doing carpool, or crawling the local mountains in your XJ, take a moment to stand proud and remember, You are a JEEP OWNER. Ain't it great?

Written & Sponsored by and its employees.

How many keys are on your keyring


Strattec Codeable Padlock for your JeepHow many keys are on your keyring? How big is that bulge in your pants pocket? How many times have you lost a key to one of your many locks? Depending upon the day, your answers may go like this. 13, big, five or six. So I was pretty stoked to come across this new product. The World's First Codeable Padlock by Strattec.

When you look at the packaging of this padlock, the first thing you notice is that there's no set of keys with the lock. That's because it uses one of your existing keys to unlock it. For most people, this key will be your ignition key. For me, it's the ignition key to my Jeep Wrangler.

After you open the Strattec Codeable Padlock packaging, you simply insert your ignition key into the lock, turn it a few times and the padlock "learns" your key and sets itself to be unlocked using your key. The more technical details follow, but basically this now means that you can buy a few of these padlocks, set them all to use your ignition key, and dramatically reduce the amount of keys you have to carry around (and potentially lose.)

My Jeep's key can now unlock the padlocks on the back of the All Things Jeep trailer, the lock on the trailer hitch, the metal toolbox in the back of the Jeep, the lock and chain I use to lock up our bikes, the lock on my metal locker at the gym. Well you get the idea.

At we sell the version that works with most all Jeep Keys and it's under $25. There are other versions available for other vehicle models too.

One key. Many locks. Pretty nifty, huh?

Written & Sponsored by and its employees.

Falling in love again with the Jeep Wrangler Rubicon


"A perfect excuse to skip work and play", says LAWRENCE ULRICH in his review of the new 2010 Jeep Wrangler Rubicon. This review below is from the New York Times and is dated March 7th 2010. His review is titled:

A Very Old-School S.U.V. With Useful New Tricks


WHAT IS IT? A four-door all-terrain conquistador.

HOW MUCH? Base price, $32,800; as tested, $35,975.

WHAT MAKES IT RUN? A 3.8-liter V-6 (202 horsepower, 237 pound-feet of torque); 6-speed manual or 4-speed automatic.

IS IT THIRSTY? Does a Jeep drink in the woods? The economy rating is just 15 m.p.g. in town and 19 on the highway.

ALTERNATIVES Land Rover LR2, Toyota FJ Cruiser.

REUNIONS are often a letdown, as anyone who's been reintroduced to a high-school flame can tell you. (Who is this psycho and why does she want to dance to "Lady in Red?")

So when a Jeep Wrangler appeared on my doorstep, I kept my expectations low. I had a serious crush on a Wrangler Sahara I owned in the '90s, but I was single and carefree then. The Jeep's kidney-shaking ride, intermittent heat and nearly useless back seat were all part of its charm.

I knew that the Wrangler was still around, doing its woodsy, back-road, ski- and beach-bum thing. But as with a Facebook "friend" from the old neighborhood, being aware of the Jeep's existence didn't mean I wanted to rekindle a relationship. But then it happened. After a 10-minute reintroduction to the Wrangler, I was ready to hightail it to the nearest mountain hideaway or find some muddy ruts to wallow in.

The Wrangler is as fun to drive as ever, even in unlikely places - like my cobbled Brooklyn street. And while "icon" is used loosely in the auto business, the Wrangler - like the VW Beetle or Mini Cooper - certainly is one.

The Jeep, of course, is a direct descendant of World War II military vehicles, and the Wrangler name can be carbon-dated to 1987. And from its school-bus-style manual shifter to its painted-metal interior and fold-down windshield, the Jeep's authenticity and stout, old-school feel could melt the hardest automotive heart.

In that vein, the Jeep makes trendy, boxy urban crossovers like the Kia Soul or Scion XB look as dweeby as a Dungeons and Dragons convention.

By Jeep standards, the addition for 2007 of the stretched four-door Unlimited model constituted a near revolution, adding a roomier, more accessible back seat. And while any Wrangler is a nearly unmatched off-roader, the Rubicon version - named for the fearsome off-road trail in the Sierra Nevada - is the hardest of the hard-core. It adds a two-speed transfer case with a burly low-range gear ratio, steel-plate underbody armor and rock rails; electric locking for the front and rear axles; an electronic sway-bar disconnect; and knobby 32-inch off-road tires.

If you find yourself conversing with off-road types - perhaps when they're rescuing your "crossover S.U.V." from a slushpile - you may hear them refer to their Jeeps' "breakover and departure angles." These gents are referring to the Wrangler's short body overhangs, which, combined with 10.5-inch ground clearance, let the Wrangler climb and descend incredibly steep obstacles.

A standard Hill Start Assist feature keeps the Jeep from rolling back on steep grades; optional electronic trailer-sway assist helps to ensure that jet skis and dirt bikes don't perform tricks before they reach their destination.

The Jeep's Freedom Top is another recent development. The three-piece modular hardtop features two front overhead panels that can be quickly removed and stored on board. A more complex disassembly removes the entire roof cap (along with the doors if you like) for the full naked-Jeep effect. Adding the dual-top option lets you pop the hardtop and unfurl a fabric top over the exposed roof bars. (A softtop with a built-in sunroof is also available.)

These and other changes have made the Jeep just civilized enough, but not so much that its rough vitality is lost. There's an optional touch-screen navigation system, satellite radio, Bluetooth capability and a hard drive for music.

The steering still feels truckish and slack, yet pleasingly mechanical: like its brethren dating back a half-century or more, the Jeep makes you feel alive and attuned to every sensation. That's both compliment and criticism: once my nostalgic glow subsided, I had to admit that the Wrangler is not everyone's cup of jittering tea. The ride is noisy and jouncy, it's a taxing climb in and out and the reliability record is poor.

I'll admit two other things. First, I had no idea that the Wrangler could reach $36,000. Second, I would never pay 36 grand for a Wrangler.

But with a two-door Wrangler Sport 4x4 starting at $21,915, the Jeep remains a dream date for the young - a perfect excuse to skip work and play.

LAWRENCE ULRICH Written & Sponsored by and its employees.

2010 Jeep Wrangler Review


Give Dan Neil, from the LA Times a hand for writing such a "right on" article. I especially like this line:

"You know how penguins are awkward out of the water and once they dive in become ballistic torpedoes? Like that."

His email is posted below if you want to send him a note.

Reprinted in full, below, from the Los Angeles Times:

By Dan Neil

December 11, 2009

In November, during a marathon eight-hour press conference I'm delighted to have missed, Fiat Chairman Sergio Marchionne outlined how Fiat and its new corporate holding Chrysler would collaborate on future products.

It comes down to this: Fiat will build compact cars for Chrysler. Chrysler will build mid-size and large vehicles for Fiat. And both companies will sell in the other's home markets.

From now on it's the Fiat-Chrysler Italian-American Friendship Society. Shiny suits for everybody. Fuggetaboutit.

And in all those dreary death-by-PowerPoint hours, in all that chatter about synergy and shared architecture and homologation (whatever that is), you know whose name was never called? Jeep Wrangler.

According to Fiat-Chrysler's five-year plan, the Wrangler will get a long-overdue diesel engine option at the end of 2010, and make some concessions to fuel economy (a start-stop system) and creature comforts (a restyled interior). But otherwise, the Italian bosses are going to leave the old donkey alone.

Other Jeeps? Sure, why not. Fiat can build the next generation of Jeep Patriot or Compass on an all-wheel-drive Fiat Panda chassis and lose nothing in translation because those fraudulent nebbishes are about as Jeep as I am a great Italian tenor.

But the Wrangler -- a stumpy, clumsy, body-on-frame clodhopper, as hopelessly out-of-date as it is unbeatable off-road -- is the heart and soul of the brand. The Italians are justly famous for their cultural antennae, and I think it served them well here. They appreciate the semiotic enterprise of Wrangler, which speaks to a kind of four-wheel American primitivism: nativist, nationalist, armadillo-eating, off-grid, off-road, mil-spec.

You can't alloy Wrangler, you can only anneal it, which is to say, make it harder.

Take our test car, for instance. The Rubicon-package Wrangler Unlimited is full of drop-forged orneriness, starting with a couple of bigger-badder Dana 44 axles with electronic locking differentials; a two-speed transfer case with extra tall gearing; and electronic front sway bar disconnect, which will give you a little more wheel articulation when you're driving over, say, a Honda Accord.

Rock rails, skid plates and various other bits under undercarriage armor protect the body and chassis.

Unlike most other off-roaders, the Jeep retains the old-style, manually engaged transfer case, and let me tell you, it ain't smooth. To stick it in Low Range 4x4, I really had to muscle the lever in the gate.

There are some nice electronic additions to the Wrangler -- hill-start assist, which keeps the vehicle from rolling back on a hill as you put it in gear -- but the vibe of this vehicle is very mechanical, very unreformed. Old school, thy name is Wrangler.

Also, unlike a Porsche Cayenne or Land Rover LR4 -- whose onboard computers and electro-hydraulic differentials do a lot of the off-roading work for the driver -- the Wrangler requires more driving skill, lest you bury it to the axles in mud, which I almost did.

Under the latched hood is Jeep's 3.8-liter, 202-hp V-6, a unit that has approximately the refinement of a Soviet-era wheat thresher, buttoned to a similarly antiquated four-speed automatic. Shod with a set of howling 255/75, 17-inch mudders, the Unlimited -- that's what they call the model with four doors -- is a lolling, keel-showing, dead-slow mess on asphalt. There's no acceleration, unintended or otherwise. Hustled down a winding mountain road, the Wrangler handles like it's been drinking bug spray.

But then it goes off-road and suddenly, as if a special kind of gravity ensues, the Wrangler is transformed. Everything that seemed misguided or badly arranged suddenly makes perfect sense.

The ratty iron-block engine that huffed and puffed on the freeway is now purring along at 1,200 rpm, making just enough torque to climb a rutted timber road, without churning the mud. The gear ratios are perfect. The bedspring suspension -- which seemed to threaten to throw you out the driver's window -- now terrain-follows with an eerie suppleness.

You know how penguins are awkward out of the water and once they dive in become ballistic torpedoes? Like that.

Our test vehicle was up-fitted with what's called the Preferred Package 24R, including the removable plastic hardtop. The two small panels over the front seats come off without much trouble, but you will need Pharaoh's slaves to get the larger part off.

If you've got an afternoon to kill, you can also take the doors off, which is a pretty good trick, considering they have power windows and locks.

Be advised, however, that riding around town in a doorless, open-air Jeep Wrangler sends, well, signals. You've got to own that look.

The Wrangler -- still built in Toledo, Ohio, using more or less the same cartwrighting and blacksmithing as ever -- is about as pure an expression of brand and country as can be imagined.

The only comparable product would be Harley-Davidson. Both Jeep and Harley are, by many measures, fairly antiquated products.

Some of the Jeep's textures are downright hilarious, including the 30 miles of electrical tape used to wrap up loose ends on the wiring harness, or the webbed-nylon check straps holding the doors on, or the crude stamped-steel brackets that hold the seats to the floor. I've seen license plates with more commitment to craft.

But the Wrangler is a pure, expressive product, full of history and meaning, designed to do one job fantastically well. I regard it as the last American Chrysler. Long may it wave.

Written & Sponsored by and its employees.
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